A SUNRISE industry right at its inception, Solanaland Development Inc., true to the very meaning of its name, has since been unceasing in spreading sunshine wherever it homes in.
Richmond Homes. Sunshine Homes–San Fernando. La
Vista Solana. Two Solana.
Solana Country Homes. La Tierra Solana 1 and 2.
Solana Frontera. Solana Zaragoza. Sunshine Homes–Angeles 1 and 2. Solana Casa
Real. Twelve affordable, as well as premium, subdivisions developed in Pampanga
alone, each evolving into a vibrant community.
Easily serving as template for other
developers is its flagship project Solana Casa Real: A 43-hectare development along
the Jose Abad Santos Avenue in Bacolor town comprising a chapel and function
hall; pocket parks, pools and playground; and a commercial plaza housing
grocery and hardware stores, a bank, pharmacy and wellness shops, a dental
clinic, and eateries.
Location, location, location. The real estate
agent’s mantra most manifest in Solanaland’s achievements, is as much a
testament to the visionary entrepreneurship of Ms. Eloisa L. Valerio.
As company president, her presence impacts on
every Solanaland project from its conception to its completion: taking charge
of the design with a team of architects, and the construction with the
engineers and builders. And even to marketing where she is hands-on too.
More than 5,000 housing units built to date,
and the counting continues. No mean feat, indeed, for Solanaland since being
rebranded from PMV Homebuilders Inc. established in 2006. The initials there
referencing to life partner Primo M. Valerio. The couple holds 100%
proprietorship of E.L. Valerio Realty engaged in the real estate development
and marketing (medium scale) of townhouses, condominiums, and subdivision
housing and development.
It comes a surprise to developers and other
realty stakeholders that the now celebrated lady of the Solana manor was not to
the estate born – real estate, that is.
With a BSBA degree – cum laude – from the University
of the East, Manila and subsequently acing the CPA Licensure Examination, Ms.
Valerio’s very first job was with the premier accountancy firm in the
Philippines, SGV – Sycip Gorres Velayo.
Thence, followed IT-focused posts at the Asia
Computer Services Inc. and Union Carbide Phils. Inc., onto government – the Office
of the Executive Secretary’s development management staff, Philippine Aerospace
Development Corp. where she rose to vice-president level at the age of 26, and
Tourist Duty Free Shops as general manager and COO.
Next stop: the luxury market. VP for marketing
and planning of Rustan’s Commercial Corp., and GM of Stores Specialists, Inc.,
the country’s largest specialty retailer of signature brands including Salvatore
Ferragamo, Polo Ralph Lauren, Cole Haan, Lacoste, Anne Klein, Nine West, and Marks
and Spencer. And managing director of Bright Glory Stores, Inc., the operator
of Chomel, a leading fashion jewelry and accessories brand retailer in
Singapore.
Transitioning to entrepreneurship as co-owner
of Tradex Innovations Corp. which is engaged in bank consulting and
documentation services; and franchising three Greenwich Pizza parlors. Finally,
into real estate as marketing director of Bes Minds Land Development Corp.
Ms. Valerio’s multi-faceted career is
buttressed by equally myriad specialized studies: Executive, Leadership and
Management Course from the Development Academy of the Philippines; Air
Transport Management Course from the Asian Institute of Management; Risk
Management and Insurance, Study and Observation Tour, International Risk
Management Corp. and Lloyds of London, England; and various seminars on credit
and collection, international trading, and foreign exchange risk management.
Even as she excelled in the retail industry,
she “moonlighted” in housing build-and-sell which could have caused her to take
the Real Estate Licensure Board Examinations where she emerged Top 2.
With her husband and another couple as
business partners, Ms. Valerio’s first take on real estate was Earthrise
Condominium, a mid-rise condo close to pasong Tamo in Makati that sold fast.
The next, the Valerio couple did on their own – a subdivision for mid-income
groups and OFWs in Muntinlupa City which, to their delight, sold as fast. Then,
they decided to move to Pampanga.
And the rest, as cliched, is the continuing Solanaland
saga.
Advocacies
It is not all about subdivisions though. Spreading
sunshine inhered in its very name finds definition too in Solanaland’s
corporate social responsibility and the Valerio family’s advocacy.
A story holds that while her husband built
homes for the poor, Ms. Valerio, as senior member of the Couples for Christ established
the Kapitbahayan Program for the ANCOP-Gawad Kalinga villages in Bagong Silang
and Tala Leprosarium of livelihood programs for women like candle-making,
doormat-weaving, cooking, and the establishment of a talipapa operated by a cooperative.
Ms. Valerio is co-founder of three
foundations.
The Solanaland Foundation Inc. provides
scholarship grants to children of Solanaland employees especially the
construction workers. It also undertakes regular feeding programs for
malnourished children in schools and in poverty-stricken areas, and in Aeta
communities in Floridablanca and Porac, as well as medical care programs in
far-flung Pampanga barangays.
At the time of the pandemic, it provided funds
for the livelihood of displaced jeepney and tricycle drivers due in one
Pampanga parish.
The foundation has even reached out to
communities in distress outside Pampanga: donating and building homes in Marawi
after the siege, donating artesian wells to a remote community in Nueva Ecija,
providing solar lights to an isolated tribe in Mindoro.
Pampanga High School 1965 Foundation Inc.
which, over the years, supported 350 high school students from 1st
to 4th year high school, and some 200 scholars to UP, PUP, and
universities in Pampanga. Beneficiaries also included batchmates funded for
masteral degrees, and those financially challenged were provided 10 row houses for
free. It also engaged in medical-dental missions and feeding programs in
elementary schools in and around Pampanga.
For the alma mater, two infirmaries with medical
supplies and beds; two toilets of 10 cubicles each; drinking fountains, books,
and computers for the library; classrooms through donations solicited from the
Chinese-Filipino Chamber of Commerce, and four rooms as center for livelihood
for OSYs.
BES HNS Foundation Inc. comprising Beta
Epsilon Sigma fraternity brothers and Hiyas ng Silangan sorority sisters – all
UE alumni – principally aimed at providing scholarship grants, leadership
training and improvement of written and verbal communications among its
scholars. It also provides them assistance in their CPA Licensure Exams, and in
job placements after graduation.
On her own, Ms. Valerio is a major contributor
to scholarships for financially challenged but brilliant students primarily of PUP,
UE-Manila, and UE Caloocan. The Editor
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