HER CRAFT. Her name. One and indivisible. Famously loveable.
The toast of wedding events and bridal
fairs, Angeles City’s couturier du jour Mich Viray is top of mind with the
aisle-bound near and far.
Established in 2009, Casa
Moda self-described as ““wholly-owned Filipino garment business specializing in
the design and manufacture of staple wedding attires and wardrobe for special
occasions (bridal gowns and robes, entourage gowns, debut, evening
and mestiza gowns, barong, tuxedo and formal wear); and has successfully
expanded the business into diverse and comprehensive range of products
and services such as hair and make-up, and dry cleaning.”
An all-too-modest generic
profiling of the modista that made the cover of Wedding Essentials several
times and featured in NOW Magazine, celebrating the sartorial splendor Casa
Moda by Mich Viray bestows upon every wedding party it attired.
Truly, an understatement on
the couture atelier that has clothed beauty royalties the likes of Pia
Wurtzbach, Gazini Ganados, Emma Tiglao, Leren Mae Bautista, Samantha Mae
Bernardo, Aya Abesamis, Bea Patricia Magtanong, and Samantha Ashley Lo, as well
as celebrities in entertainment, business, and politics.
Innate modesty grounds
Mich Viray even amid the exhilaration, if not intoxication, that success
invariably brings – in the fashion industry most tellingly.
While honored to have
dressed up the stars to the nines, it is designing for the everyday woman – and
man – that has given her even more valuable lessons and enriching experiences.
In the 2021 Wedding
Essentials cover story, Mich says: “More than these iconic personalities, I
also learned a lot in the process of dressing common people who trusted me
wholeheartedly. They are the ones who taught me to be versatile and highly
adaptable in the field of fashion.”
Furthering: “This is the
reason why despite being in the industry for more than a decade now, I am still
eager to innovate, unlearn traditions that are no longer applicable, and
relearn modern contemporary designs that resonate with the Casa Moda brand.”
From classic sophistication to
contemporary chic and everything in between, elegance defines Casa Moda couture
– manifesting the skills, the craft, the meticulousness, indeed, the
mindfulness devoted to every piece of work. Most of all, Mich’s investment of
herself from the design to the delivery.
“It’s more than just a
gown, it’s your persona.” Mich gets up close and personal with each client,
spending time and attention to get to know not only their taste and preferences
in style, but their very person. In the process, developing a vast client base and,
more important, lasting friendships.
Mi casa es su casa. Casa
Moda by Mich Viray has truly become as much for her work force as for her
clients and customers.
Mich speaks
AS A fashion designer, I advocate for the empowerment of women through my craft, especially mothers and those with a nurturing spirit, by providing opportunities for them to learn and earn at Casa Moda.
Balancing my roles as a wife, mother,
and businesswoman, I strive to set an example of how women can pursue their
dreams while managing multiple responsibilities. My advocacy focuses on
creating a supportive and inclusive environment in the fashion industry, where
women can thrive both professionally and personally, all the while making clients
feel beautiful in the attires we make for them, helping to boost their
confidence.
As well, I have dedicated myself to
promoting inclusivity and diversity within the fashion sector, which ought to
mirror a rich tapestry of our global community that embraces individuals from
diverse backgrounds, sizes, and identities. My aim is to challenge the
traditional beauty norms through my designs and creations in order to create an
environment of greater inclusion and empowerment for the fashion industry.
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