"THERE IS a very big
market, not just during the Christmas season but all throughout the year. There
is only the need to expand the lantern lines and transform them to other
decorative art for events like Valentine’s and even Halloween.”
Master parul maker Roland Quiambao talks of
upping the ante for the local lanterns in terms of innovations to make them
all-season and take their magical brilliance to the international market.
Quiambao deserves all
the support he can get, from government and private business, in this endeavor that
surely shall assure the parul craft –
and the city – a global niche.
At the rate
“innovations” go in the lantern industry now though, the parul Quiambao dreams of taking to the world market may be anything
but that which put the city in the Christmas map.
Year after year, a
ghost of Christmas long past metaphorically goes our parul sampernandu. An elegy, if not a eulogy indeed, makes this
piece published here over three years ago.
Bedazzled, bothered
IT MADE its Hollywood debut in 1993, holding its
own stellar right in a Tinseltown already bedazzled by Liam Neeson in Schindler’s
List, Tom Hanks and Denzel Wshington in Philadelphia, Robin Williams
in Mrs. Doubtfire, and the very young
Johnny Depp and Leonardo DiCaprio in their breakout
film What’s Eating Gilbert Grape.
A year earlier, it was the toast at the World Expo
in Spain. Its kaleidoscope of dancing lights and colors rousing Vivas!
and Oles! from the dons and donas of the Iberian peninsula.
In Austria, it added up to the magnificence of the
Stadtturm in Innsbruck; permeated the Rathausplatz Christkindlmarkt in Vienna
with the Filipino spirit of Christmas; and became an object of curious wonder
at the Ethnology Museum also in Vienna.
It brought Yuletide joy to the Lord Mayor’s House
in Dublin, Ireland.
It was the star of hope, love and joy that welcomed
homesick Filipinos to the Good Shepherd Cathedral in Singapore.
It has become the seasonal motif, indeed the distinguishing
seal, in Philippine embassies and consulates in Canada, Russia, Poland,
Thailand, Malaysia and the United States.
In New York, it mesmerized the cosmopolitan crowd
of Fifth Avenue when it was exhibited at the Philippine Center.
In San Francisco, it became one unifying factor for
Fil-Ams when it was displayed at the main entrance of the St. Patrick’s Church,
even as it spawned a Ligligan Parul around the SoMa area, initiated by
community organizer MC Canlas, a native of San Fernando.
In 2013, it made history as the first-ever Asian
(outside China) entry in the exclusivist and revered Xiamen Lantern Festival.
That same year too, it drew crowds to the 2nd
Annual Parol Festival in Honolulu, Hawaii where Vice Mayor Jimmy Lazatin
defined the "message of hope that the lanterns of San Fernando bring to
Filipinos here and abroad"
It has been all around the globe. All around the
country too, from the main avenues of Davao City to Manila’s Roxas Boulevard to
the Cultural Center of the Philippines.
It has put the City of San Fernando in the world
map as, in the words of CNN, “Asia’s Christmas capital.”
It is the signature craft and product of the
capital city. Indeed, its officially registered OTOP (one town, one product).
As well, the core of its biggest fiesta and annual
extravaganza – the Giant Lantern Festival, which was awarded as the first
runner-up for Best Tourism Event in the Philippines at the recent 10th Pearl
Awards in Bacolod City organized by the Association of Tourism Officers of the
Philippines (ATOP) and the Department of Tourism.
So much has the parul sampernando done for
the city and its citizens.
But for the perfunctory paeans like this piece and
the obligatory laudations from the local officials at every launch of the
annual lantern festival, where has the parul sampernandu gone?
It has made its presence everywhere – around the
globe, around the country – but has vanished from home altogether.
The Parul Sampernandu (as proper noun now in
keeping with the event) makes its presence only in the Giant Lantern
Festival. Its smaller actual edition maybe in some little corner of a lantern
craftsman’s workshop in the flood-prone areas of Barangay Del Pilar.
Search all those roadside lantern stalls, whether
makeshift or concrete – and despair: They have only flashing LED lights in
transparent plastic cables, shaped into stars, flowers, Santa and his reindeer,
Christmas trees, even helicopters. But no parul sampernandu – as
we know it: alambre frame covered with colored papel de japon or
thin plastic fabric, its price dependent on the number of bulbs and the variety
of “plays.”
This is a sad commentary of the times. We persist
in celebrating a tradition, yet, unmindful of its dying. As we are bedazzled by
the brilliance of the giant lanterns, so must be, moreso, bothered by the fast
disappearance of the parul sampernandu from our city.
The annual Giant lantern Festival is not all there
is to the parul sampernandu, There is the greater need of its
preservation as craft, as product, for the Fernandinos. Thereby the imperative
of its continuity – for generations to come – as cultural icon, as the very
symbol, aye, the very soul, of the city.
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