1978. It was July, most
probably. Department of Public Information-Region 3 director Ricardo Velasquez
Serrano – Kapitan Gigil, fondly – newly assigned to Central Luzon, though a
Kapampangan by parentage, asked his senior staff how the office can engage the
provincial press in development communications to support the socio-economic
and infrastructure initiatives of government.
Freshly schooled in OD
(organization development) at the Development Academy of the Philippines, his
chief of research, training, and development division suggested the formation
of an association of “all working journalists” in Central Luzon, which Serrano
readily approved, and tasked the proponent to do the working paper for such
association.
The primary consideration
laid out in the working paper was membership. Aware of the intramurals between
provincial press clubs of the time, acceptance into the proposed regional press
organization would be by individual membership with representation not of the
press club but of the publication or radio station of the member. Thereby, an
inclusive umbrella organization that will not be in conflict with the press
clubs in terms of membership.
In a week’s time,
backstopped by Fred Roxas, bureau manager of the Philippines News Agency in CL,
and Ben Gamos of the Times Journal, the proponent traveled around Central Luzon
in a campaign for membership to the new organization.
At the time, there were
two press organizations that, unfortunately, were regional only in their
nomenclature but not in scope of membership: the Tarlac-based Central Luzon
Association of Journalists headed by Carlos Gatdula of Bulletin Today, and the
Central Luzon Press Club of Romy Medina of Times Journal domiciled in Olongapo
City.
It was naturally to these
gentlemen that the trio from DPI deferred – they responded positively to the
new organization, but with Medina asking for first right to the presidency. In
character, the self-effacing and gracious Gatdula readily conceded, merely
requesting that something of his club should be in the name of the new
organization, hence: Central Luzon Media Association.
From there, it was a
breeze tapping the services of the “old guards” in organizing: Rod Reyes of the Journal Group,
along with brothers Jess and Bert Matic of The Reflector (CL’s first and only
broadsheet) in Bulacan; Efren Molina of Bulletin Today in Bataan; Pacifico de
Guzman of The Monday Post, Pete Salazar of Dahongpalay, and Anselmo Roque of
Daily Express along with Isagani Valmonte of Times Journal in Nueva Ecija; Ben
and Rose Razon of the Tarlac Star and radioman Ben Gonzales, Feliciano Pasion
of Manila Times, and DPI coordinator Luz Ducusin in Tarlac; spouses Elpidio and
Susana Curiano of Olongapo News in Zambales.
In Pampanga, members of
the Pampanga Press Club enlisted en masse to the CLMA.
Aurora – at that time
still part of Region IV-A – nevertheless joined in the person of Rodante Rubio
of Malaya.
That the greater mass of
members came from the print – both provincial and national newspapers,
reflected the state of media obtaining in the region at that time: only
Olongapo, Tarlac, Angeles, and Cabanatuan had operating radio stations.
September 24, 1978. At the
DPI-3 office in San Fernando, Pampanga, the first set of officers of the CLMA
with Romy Medina as president was inducted into office by Public Information
Secretary Francisco S. Tatad.
Director Ricardo V.
Serrano is the First, while the rest of those mentioned here are the rest of
the Founding Fathers of the CLMA. Suffice for this writer to hold on, with
honor and privilege, to the title Serrano himself bestowed upon him – “founding
proponent.”
CLMA presidents: The
first decade
1978. Romualdo Medina (Times Journal). Loosely organized,
absent any constitution and by-laws, CLMA adapted to the standards of media
practice – objectivity, fairness, and accuracy – and adopted these as
protocols.
1980. Maximo L. Sangil (Daily Express). The framing of the
CLMA constitution and by-laws, engagement of the association in crusades in
partnership with the Ministry of Public Information notably: the anti-pollution
campaign that forced polluting sugar mills, pulp and paper manufacturing
factories in Pampanga, Bulacan, and Bataan to put up pollution-abatement
facilities; the anti-illegal gambling drive that resulted to the sacking of a
regional Philippine Constabulary commander, provincial commanders and chiefs of
police; and the anti-illegal dikes campaign which resulted to the demolition of
some 300 dikes encroaching the waterways of Bataan, Bulacan, and Pampanga.
Re-elected in 1981, Max
holds the distinction as the only CLMA president who succeeded himself.
Successive reelection has since been prohibited.
1982. Alfredo M. Roxas (Philippines News Agency). All the
shibboleths of political campaign – T-shirts, streamers, balloons, food and
drinks, leaflets – obtained in the election that saw Fred triumph over Amante
Reyes (The Voice). The heavy turnout of voters indicated the rise in membership
resulting from the increase in the number of provincial newspapers and radio
stations in the region.
1983. Jesus Matic (Reflector) and Hector P. Soto (Times
Journal). With equal number of votes, a coin toss decided not who should be
president but who would sit first in the shared presidency. Jess’ half of the
term was cut short by his death leaving Toy more than his half-share.
1984. Jeremias J. Lacuarta (Bulletin Today). A court
injunction filed by a disgruntled CLMA director came too late to stop Jerry’s
election. Lawyer-friends later questioned the injunction over the CLMA, it
being a “social organization” unregistered with the SEC. The CLMA was
officially affiliated with the National Press Club. CLMA meetings started to be
moved from province to province instead of being centered at the MPI regional
office.
1985. Carlos P. Gatdula (Bulletin Today). His sacrifice of
the presidency upon the organization of the CLMA bore fruit six years hence,
being the only candidate for president in what turned out to be an acclamation
rather than an election. Serious threats to his life constrained Gat to seek
temporary sanctuary in the USA ceding the presidency to his executive vice
president Bert Padilla (Bulletin Today).
1986. Benny Rillo (Balita). Along with acting president
Bert, Feliciano Pasion (Manila Times) and Rizal Policarpio (Balita) were
handily beaten by Benny in the election held in Cabanatuan City.
1987. Feliciano Pasion (Manila Times). Exchange of gunfire
between NPA rebels and the military in an armed encounter in nearby Samal,
provided the horrifying accompaniment to Ising’s election to the presidency
held in Balanga, Bataan. A revised CLMA Constitution and By-Laws was drafted
during his term.
1988. Jeremias J. Lacuarta (Manila Bulletin). The
Constitution and By-Laws was approved overwhelmingly in the general assembly
preceding the election. Jerry renewed his call to cleanse the CLMA of media
scalawags and extortionists.
(P.S. Reminiscing over
events more than four decades back has taken its toll on ageing memory. This is
the best reconstruction I can do for a piece celebrating the 44th
anniversary of the CLMA held last Dec. 2 at the Hiyas Convention Center,
Malolos City. My apologies for lapses.)